Where to Share Your Content?
Where to Share your Content?
There are many social media platforms that can be used to upload your content but which platform is the most suitable for you? Below are the top 5 social media platforms for content marketing:
LinkedIn. Facebook. Twitter. Instagram. Youtube.
Are you familiar with at least one of them?
Let’s check out the statistics and the user characteristics of each platforms.
Professional network.
More than 600 million users.
663.3million users reached through Ads.
80% B2B Leads.
LinkedIn is a professional social network that is designed for career and business people to connect. It was found in 2002. With more than 600 million users, it has been used to nurture their career and business connections. LinkedIn allows users to create profiles that describes their work experiences, education, training and skills. Employers will be able to hire new people through LinkedIn through the LinkedIn profile while those seeking for jobs can apply for a job through LinkedIn too.
How does LinkedIn works?
Unlike other social media platforms, it is not where you get to see users posting pictures and videos of their pets, food or them having fun. It is all about professionalism. Eventhough it is its own platform, learning how to use it is not difficult at all. Create a LinkedIn Profile and start to share with your potential clients what your business can do for them.
In business, LinkedIn helps in growing your business exposure. This is where you can explore a wider range of audience and get to know them personally online.
An average of 6.1% conversion rates on LinkedIn
Your business will be able to get multiple benefits such as generating leads and hiring top candidates. Try posting organic and professional content to stand out your story or message to potential clients.
Commonly used to connect with family and friends.
At least 300 million active daily users.
94% revenue from mobile.
83% are consumers.
Facebook is a social networking site where users use them to connect with their family and friends. It was created in 2004. Facebook allows you to share different types of contents such as photos, videos and links.
With at least 300 million active daily users, it can also be used for business marketing. While users share their personal life online, they too shop online in Facebook. Two-third of Facebook users said that they visit a local business at least once a week. That’s ALOT of potential customers. Imagine them converting into your lead and then turning into your customers. How much sales can that be?
Create a Facebook Page and complete it with your brand image, description, contact information and other details. If you are selling a product, put your product pictures with prices too. Creating a Facebook page makes at least 1 billion Facebook users to discover your business.
An average of 9.21% conversion rates through Facebook Ads
According to an article, the Top 5 industries with the highest conversion rates are Fitness (14.29%), Education (13.58%), Employment & Job Training (11.73%), Healthcare (11%) and Real Estate (10.68%).
Some of the common industries on Facebook are Fitness (14.29%), Apparel (4.11%) and Auto (5.11%).
Network that allows consumers and brands to ‘let loose”.
134 million daily users.
#1 platform for discovery.
23% ad engagement.
Twitter is a social media platform that is all about relatability. It was created in 2006. If your business gives advice, you can start to post your wise words on Twitter and if it is relatable, it will be retweeted by many users. Just like that, your profile have been passed around among those who retweeted and their followers.
Nowadays, users go to Twitter for new discoveries too. There are a lot of fun fact videos and news on Twitter. Twitter is one of the platforms where you can discover what the youngsters are interested in.
In business, Twitter can be used to know your target audience a lot more and it is where your audience are more vulnerable and open in. Implement Twitter Cards with words that stands out. At the same time, build your group of target audience, identify influencers and engage with them. On top of everything, whatever you tweet has to be short and straightforward as the millennials have an average attention span of 8 seconds on a tweet.
Low conversion rates on Twitter
There are a number of content marketing mistakes being seen around on Twitter. Some of the common mistakes are focusing too much on text and obvious sales pitches at the start of the tweet. As mentioned above, it is best if your tweets are short. Also, if your tweet already sounds like a sale pitch, most of the user would just scroll down like how we ignore Ads on Facebook and Instagram.
Similar to Facebook but more engagement.
500 million daily users.
10.7% social referral share.
80% are buyers.
Similarly to Facebook and Twitter, Instagram is a social networking platform where the users are able to upload pictures, videos, stories and many more. It was created in 2010. Instagram can be considered as a “package” of Facebook and Twitter. Why do we say so?
Many Instagram users link their account to their Facebook and Twitter accounts. When they upload a photo or video, it will also be uploaded to Facebook and Twitter if they want to. Many Twitter users tend to screenshot relatable quotes and post it to their stories.
Instagram also has live where you can do live streaming. In the phase of COVID-19, it is very common that small businesses use Instagram to sell their products live. If they are too shy to talk live, they can also pre-record themselves and turn it into a long video and upload it as an IGTV. In a normal post, Instagram only allows a video of one minute, anything more than one minutes, it has to be uploaded as an IGTV.
An average of 3% conversion rates through postings
It is being said that if you can get 1,000 people to click on your site after uploading something on Instagram, you can expect at least 30 people (which is 30%) to buy your products from you. Engagement rates are relatively high with photos on Instagram. The top 3 industries with the highest engagement rate are Computer & Electronics, Autos & Vehicles and Beauty & Fitness.
YouTube
Entertainment Network.
70% engagement between users and creators.
2nd most preferred platform for watching videos after Netflix.
90% shopper discover new brands/products.
YouTube is an entertainment network. It was created in 2005. After Netflix, this is the 2nd most preferred platform for watching videos. The Top 5 video trends in YouTube are Shopping videos, Transformation videos, Vlogs, ASMR and Personality videos. Many influencers from Instagram, Facebook and Twitter have their own channels in YouTube and earn income through views.
In business, marketing are often seen in YouTube through advertising. Some collaborate with influencers by sponsoring their videos and having them to promote the brand in their videos. You can create as many content as you want to share what your business can offer. By creating videos, your business are able to get a wider range of audiences from all around the world. Provide your customers with solutions and suggestions to the most commonly asked questions or problems faced by them.
An average of 14% conversion rates
Seems like videos are still the most ideal type of content for businesses. Experts now predict that videos can get up to 80% of all consumers online.
Need help in creating your own video content for your business or planning to Live on Facebook and YouTube but not sure where to start? Reach out to the team from Blissful Studios and we well be more than happy to talk with you and what you may need to produce a successful Livestream.
So which platform suits your business?
