Why Livestreaming is a MUST-HAVE for Marketing Strategy?
With the rise in popularity of live streaming, marketers are taking notice and investing more resources into this new form. It allows businesses to connect with their audience in real-time, creating a more personal and intimate connection than other forms of marketing. 28% now use it as part of their strategy for engaging audiences with real-time interactions that cannot be achieved through social media alone.
A live streaming strategy allows you to connect with your audience in a more personal and intimate way, building trust and rapport. It also allows you to show your audience the human side of your brand, something that is essential in today’s competitive marketplace. As customers are starting to expect this type of content at every step, savvy companies are finding new ways around the demand with tools like Vimeo Live and Twitter's recent addition that allows users to stream in real-time.
Both Facebook and Twitter recognize that live streaming is the future of content consumption and are investing in the infrastructure to support it. This means that businesses need to start thinking about how they can use live streaming to reach their target audiences.
One way to do this is by using live streaming to give customers a behind-the-scenes look at your company. This can be done by streaming live events, product launches, or even just giving a tour of your office.
Another way to use live streaming is to offer exclusive content that can only be viewed by those who tune in. This could be anything from Q&As with industry experts to special sales or discounts.
No matter what type of content you decide to stream, the important thing is that you create a strategy.
Without a plan, you will not be able to reach your target audience or achieve your desired results.
Advantages: An Overview
The advantages to using live streaming as part of your marketing strategy include:
#1 Reach A Wider Audience
Live streaming allows you to reach a global audience in real-time. This is especially beneficial if you have an event or announcement that you want to share with the world.
Behind-The-Scenes from some of our live streaming projects.
#2 Increase Engagement
Live streaming is more engaging than other forms of social media. It allows you to have a two-way conversation with your audience, which can lead to deeper relationships and loyalty.
SamTrade Academy hosted a hybrid event with both virtual and physical speakers.
#3 Generate Leads
Live streaming can be used to generate leads for your business. You can offer viewers exclusive access or deals that they can only get by participating a giveaway in the live session or win a quiz at the end of the event.
#4 Showcase Your Brand
Live streaming can be used to showcase your brand and what you stand for. This is a great way to build trust and credibility with potential customers.
#5 Create Content
One of the best things about live streaming is that it allows you to repurpose your content. You can take the video from your live stream and use it on your website or social media channels. This is a great way to get more mileage out of your content and reach a larger audience.
We reposted all of our GoLive episodes into our YouTube Channel for those who missed out our live video.
Live streaming is a powerful tool for breaking records and connecting people across the world. Whether you are using it to launch a new product, show off your latest outfit or give an exclusive taste of something amazing - live streams will make sure that everyone who wants in on what's happening gets their chance.
However, as with any new technology or marketing strategy, there are certain obstacles to using live streaming that you should be aware of. These include:
#1 Delay In Delivery
One downside to live streaming is the potential for delays in the delivery of your content. This can be due to technical difficulties or internet connection issues.
#2 Requires Planning
Live streaming requires more planning than other types of social media content. This is because you need to make sure that everything is in place before you start streaming.
#3 Can Be Expensive
If you are using live streaming to reach a global audience, it can be quite expensive. This is due to the cost of setting up the equipment and streaming platform.
#4 Requires Commitment
Live streaming requires a commitment from both you and your audience. This means that you need to be available to answer questions and interact with viewers in real-time.
In Sum,
The power of live streaming has expanded audiences for events across platforms into unprecedented sizes; it enables global offices and reaches viewers on a scale never seen before—especially during product launches.
Giving customers a look behind the scenes of your company culture, or exclusive access to deals and sales are just a couple of examples of how you can use this technology to enhance customer loyalty. Furthermore, with the prevalence of social media platforms that support live streaming (Facebook Live, Instagram Live, Twitter, etc.), the potential reach is continuously growing.
As live streaming becomes more and more popular, it's important to consider how you can use it to reach your target audience. With a little creativity, live streaming can be a powerful tool in your marketing arsenal.
If you're not already using live streaming as part of your marketing strategy, NOW is the time to start.
Learn More About Livestreaming Today
While creating an online content can be simple and straightforward, it also might be a little intimidating for people who don’t have any experience with content creation, video production, or online course platforms.
That’s where we come in.
If you live in Singapore and have a desire to turn your knowledge into an online content, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
With our GoLive Checklist, you’ll receive our help with everything that it takes to create an online content for the first time.
From video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
