Why Choose Live Videos Over Traditional Marketing?
86%
of consumers would pay for a better customer experience. This is what live videos are all about. Livestreams give consumers quick, first person experiences that unfold in real-time.
Here are 5 reasons why you should choose live videos over traditional marketing:
#1 Offers Live Interaction
As you should know by now, our audience can comment and communicate with us in the platform when we are live. You need to be consistent in reading the comments while doing your live. Look out for important questions from your audience and quickly address them in your live. This will make your live session an educational one, building trust and loyalty fro your audience.
#2 Builds Excitement & Motivation
You can use your livestream to announce your new products or new promotions. When your viewers get to hear your announcements first hand, they will be excited to get their hands on your new product. With all the excitement build up, they will most likely share with their peers and family about what your business hence, more referrals.
When you see excited customers, you will feel more motivated to sell your products or services to those who are interested. Be sure to be open to explore more products and ideas for your business once it has started to grow.
#3 Shows Transparency & Authenticity
Through livestream, you are able to show your viewers who are they buying from. It tells them the human side of your business which is you and your team! This will build trust and loyalty from your customers.
#4 Cheaper & Simpler To Produce
As mentioned in one of our articles, we mentioned that we it is advisable to keep your livestream setup simple. It is not compulsory for you to rent out a space or have props. That is within your budget for the livestream. All you need is a camera, light source and preferably a separate microphone. Otherwise, the built-in microphone is fine.
#5 Can Reach Millions Of Users Around The World Immediately
Yes! We will all know that with just social media postings, we are able to reach millions of users from overseas. Livestreaming is even more powerful in terms of gathering viewers for you. Through your livestream, you are able to interact with your audience in real-time anywhere around the world. Some may be watching you in the wee hours, some during lunch, some at night!
With this, it is encouraged for you to do a research on your target audience. Research on their geography and what time are they most likely to open their social media. It helps you in planning your live session.
Learn More About Livestreaming Today
While creating an online content can be simple and straightforward, it also might be a little intimidating for people who don’t have any experience with content creation, video production, or online course platforms.
That’s where we come in.
If you live in Singapore and have a desire to turn your knowledge into an online content, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
With our GoLive Checklist, you’ll receive our help with everything that it takes to create an online content for the first time.
From video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
