Exactly When to Share Your Content?

Content Marketing

27 Jan

Written By Dayyah Riduan

Which one are you?

“My contents are ready! I’m just gonna post them whenever I want to.”

“Hmm I have the content ready but when is the right time for me to post them?”

If you’re the person on the left, posting them is obviously the next thing to do. Posting them according to the algorithm of your target audience would be most advisable. Social media algorithm helps you deliver the content that you want and pluck out the content that is not to your interest or deemed as poor quality. So posting your content according to your target audience’s algorithm would mean that you are posting based on the relevancy of their social media feed and not your instincts.

If you’re the person on the right, you are definitely right on track and this article is the one for you.

Now, how do you find out your target audience algorithm?

Your target audience’s algorithm consists of the day and time where the most activity is on-going. It also takes into account the type of content that has the most number of engagements (likes, shares, comments and save).

Here are the ways in getting your insights:

Step 1:

Start off by posting for 1 month on random day and timing.

Here’s an example schedule for a daily posting:

Mon 12:08AM
Tues 02:53PM
Wed 12:51PM
Thurs 06:52AM
Fri 12:05PM
Sat 05:52AM
Sun 12:36PM

Step 2:

Check your social media insights weekly after posting.

Step 3:

Collate your weekly results and see which 2 or 3 days gets the most activities going on. Once you have chosen the days, take a look deeper for each day. What time of the day is most active?

Following can be an example of your insights: