Top 5 Content Marketing Trends (2020)

What is content marketing?

It is a marketing strategy that involves publication, content creation, and distribution of content to target audiences. It is focused on creating and distributing valuable, relatable, and consistent content. It is with the purpose to attract and retain a clearly-defined audience. Ultimately, to drive profitable customer action.

To learn more, click below to go to our other blog post on what is Content Marketing!

Now, let’s jump straight to the point. Here are the top 5 content marketing trends in 2020.

Podcasts

• More personal approach

• Cheap and Fast

• No screens and cameras needed

Livestreams

• Includes live auctions and sales

• Builds trust towards your brand

• Real-time engagement

• Helps you to understand your consumer base more

TikTok Videos

• Short Videos

• Easy to find creative contents in the platform

• Platform dominated by younger demographics

Product Photos

• Pictures communicate without words

• Attracts attention

• Shows customers what exactly you are selling

Social Media

• Easier and faster communication

• Boosts organic visibility

• Increase website traffic

Start to create content for your business.

Grow your business presence online in 2021.

Expose your business to a wider range of audience.