Before the pandemic that was COVID-19 arrived and disrupted the normalcy around the world. Virtual calls via Zoom were most unlikely. Most of us could get by accomplishing work with a call or conference call with many parties involved. And when we craved to see who we were speaking to, it was always Skype. And it was rarely used for work. If ever.

Then COVID-19 arrived and threatened our livelihood, but with the disruption came change. We adjusted to the new normal. Technology became a huge player for businesses as we coped with the “new normal”. Zoom became the go to medium for virtual correspondence. Even if we did not require the camera for that particular correspondence, it seems meeting on zoom is now more natural than a phone call.

Moving with times, virtual meetings, video conferencing and, by extension, live streaming are being adopted and have become a mainstay with businesses. Seemingly, customers and clients are expecting this service as it extols convenience. Here’s a list of how Live streaming can be used to meet the needs of your customers.

How to Support Customers With Live Video Streaming

1. Customer support service via Live Streaming

Getting technical support over the phone can be one of the most aggravating experiences one person can go through. It’s most likely because explaining an issue which one is unsure about in the first place verbally over the phone, is not the most effective way to communicate about a problem. Hence, with the convenience of video call used for customer support, any troubleshooting can be done much more efficiently. Support representatives are able to witness themselves what the issue was and run through with the client step by step with video cues to solve the issue. Relieving customers from the friction of over the phone directions.

2. Introducing Customers to Video Streaming Services

As much as we would like to think we are accustomed to the new normal. It would be safe to assume that there would be a learning curve for some of the customers who have not used as frequently. This would be a good time to introduce to them the convenience of live streaming; where possible of course.

Once the customer is comfortable with this approach, you have just relieved the customer support service department from sending one headcount to your customer’s location. 

3. Live Stream interviews with experts

Besides rendering customer support, live streaming is a great retention tool. You can invite an expert in and ask them various questions to further endorse your product in the industry. You may address Frequently asked Questions (FAQ) so viewers are able to benefit from the livestreaming. In this way, your business may also benefit from the invited guest’s pool of followers. 

4. Live AMAs of your product and services

Once you have a huge enough audience on your live streaming channel. You can host “Ask Me Anything” (AMA) where your audience can tune in live and get their queries answered by an expert.

Getting a query answered is as simple as leaving a comment on the live chat. Many customers invite this convenience as compared to raising a formal ticket via customer service and having to wait a few working days to get it answered. 

5. Create informative product content

Having video content of your product or service will always come in handy. Tutorials are no longer bound to booklets. With Video on demand, your customers may refer to instructions and tutorial videos whenever they require. Setting up a library of video tutorials is simple once and it is beneficial in the long run for your business. Nowadays, video tutorials are creative and it motivates the customer to use the product. 

6. Show How Your Product is made

A well engineered product goes through a thorough process before it reaches the shelves and, finally, in the hands of customers. Loyal customers would be intrigued by the amount of engineering and innovation that goes into the product that they have invested in. A video on how the product is made will help provide consumers with additional information. 

Of Course, there is no need to record everything in detail. Discretion can still be practiced when it comes to patented and industry secrets. There is definitely no obligation to reveal all in the video but be sure to highlight what makes your product special and different from the competitors.

7. Livestream Your Company’s Events 

Whenever you hold company events, consider livestreaming them to your customers and online audience. Even in a post COVID world where physical events are becoming more frequent, maintaining virtual presence with virtual events will connect viewers who are unable to physically attend the event. 

Hence, in the near future people who did not have the chance to attend know what they are missing out on and may want to attend the next event that your business hosts. 

8. Provide a Behind-the-Scenes of the Company

Instead of engaging prolific personalities to host in the livestream. Bring the people behind the company a chance to be in the limelight. Your employees may be impressive enough with their in-depth expertise of the product to attract new leads to your business with this new role that they are portraying.  

This will make your business and services more relatable as the audience will be able to see the hard working people bringing the business to life. By hearing from these individuals and how they are contributing to the business, the audience will develop a more personal connection with them which makes them want to support your business more.