Domain Emails VS Generic Emails
Creating an email is one of the first few steps that should be done when starting a business. When setting up an email address for your business, there are a lot of decisions to make such as who will provide? Whether you should use your name or your business’s name in the email. Whether to use a generic or domain email.
First of all, a proper business email should have your business’ domain name. For example, for Blissful Studios, our domain is blissfulstudios.sg so if you have any enquiries about what we do, do drop us an email later on at click@blissfulstudios.sg
First impressions are crucial in business and if you decide on using a generic email, you are basically losing an opportunity for your business to put up a good first impression.
But some of you here may not know what is a generic email and what is a domain email.
What is a Generic Email? 🤔
Generic emails are emails that we use for personal affairs and most of the time, they end with “@gmail.com”, “@yahoo.com.sg” etc
What is a Domain Email then? 👀
Domain emails are emails that are usually used for work and professional communications. They are emails that end with your company name such as “@blissful.asia”
Domain emails are definitely a YES when you have a business to run. You can start with a generic email at the start but do not stick to it for too long. You should quickly transition to using domain emails. Why, you may ask? Let’s take a look at the differences between generic and domain emails that will clearly tell you why you should use domain emails for your business.
#1 Spam
Generic mails are mainly used by small businesses for outreach campaigns to gather more leads. Spam filters will most likely be activated when emails from generic emails go to someone’s inbox. Your emails sent from a generic.com will be filtered away into a spam folder and will not be received. There is also a high chance that it would not be viewed by the intended recipient. Any further emails with that email will suffer the same fate.
On the other hand, a professional email address reduces the risk of your business emails bouncing or being sent straight to the trash can. Emails with your own personal brand or domain name on it can be set by receiver to be allowed (Marked as Not Spam).
#2 Professionalism
You have to be willing to invest in a domain and be serious about your business. Having a domain email shows that your business is well-established and genuine, and is likely to make customers feel more comfortable dealing with you.
Imagine getting an email a person named Emma. She is a marketer from an established fashion brand called “Fashion Campus”. Let’s compare her generic and domain emails:
emma156@gmail.com
emma@fashioncampus.sg
If you were to receive an email from both emails above, which would you most probably open first? Many would say the 2nd email. Why? Having that domain name at the back allows clients to immediately recognise you and your brand, making it a great marketing tool. It can also bring out brand awareness of your business to your customers. When they see your email, they will know exactly who sent the email and if they were to go to your website, it will be easier for them to search for your website.
On top of that, domain emails guarantee fool-proof privacy and security for your business. When your customers receive emails from your domain emails, they will feel that you are a business who has their privacy and security in mind. Using generic emails lessen your business’ credibility and trust as anyone can copy your email and try to scam your customers.
#3 Work Management
Domain emails give you the versatility in keeping business emails separate from personal emails while with generic emails, you can end up with a messy inbox where it is very possible for you to miss the important emails. You can organise your emails by purpose when assigning particular emails to different scope (eg. sales@yourbusiness.com, hr@yourbusiness.com). As your team grows, you are able to assign personal emails to your new team mates. With Google Workspace, emails under this domain can sync with calendars and cloud storage.
Learn how you can set up with Google Workspace below 👇
Boost your business with a domain email account and use them as means to not only communicate professionally with your clients but also to establish and main branding for your business, separating you from your competitors.
Now that you have learnt the differences between generic and domain emails, it is time for you to take action. Clearly, it is best if you have a domain email for your business. So what are you waiting for?
For more information, click on the video below to watch! Here we have Huda and Dayyah to speak more in detailed about the differences between generic and domain emails 👇
