6 Steps To Build Audience Engagement & Sales Through Livestreams
Live video isn’t just about chatting with your followers on social media. It can help you build your brand, attract new leads, educate your community, and convert more sales. It’s a powerful tool to add to your marketing arsenal. And don’t think that livestreaming is just for millennials. Studies have shown that a large percentage of consumers of all ages prefer to watch videos than read written content like blog posts or emails. People love the immediacy of a live event and the chance to get their questions answered on the spot.
Going live is a great way to increase engagement with your audience. It helps them to know, like, and trust you and that in turn, helps you grow your business. Of course, with your marketing strategies you want to appeal to everyone, no matter whether their preference is for watching, listening, or reading content. With livestream, you can cater to your entire audience by offering a live video and then repurposing that content into other formats afterwards.
Live video is probably the easiest to set up of all the technical processes you have in your business. That’s why small business owners are attracted to it. Just grab your smartphone and go live on the social media platform of your choice. But inevitably, if you want to use livestream as part of your marketing plan and see results, you need to take a more organized approach.
Let’s take a look at how you can build audience engagement and sales through livestreams.
Step #1 - Benefits of Doing a Livestream
Before you start planning any of our livestreams, think about how can livestreaming benefit your business. Different benefits affects how you carry out your live session. Below are some of the benefits that you can think of:
Bring In New Leads
Educate Your Audience
Build Build Trust & Credibility For Your Business
List down as many benefits as possible. It will really help you know the purpose of the livestream.
Step #2 - Social Media Platform For Your Live
Where do you want to go live on? Choose which social media platforms is the best for you to go live.
Find out by trying all the platforms for 1 month first.
Monitor your sales for each livestream.
List down the platforms you tried and sort them according to the number of sales you get from it.
Review your results & consolidate.
Then choose the best platform & you’re done!
Step #3 - Main Objective Of Your Livestream
You Can’t Just “Livestream For Fun”.
Ask yourself these questions:
Why am I doing a live?
Do I livestream to grow my audience?
Do I livestream to reduce the marketing costs?
Do I livestream to get to know my audience?
What do I want my viewers to get at the end of the livestream?
Whatever your objective is, it affects Your Marketing Strategy.
Step #4 - Your Attraction Methods
Plan on how you can attract your audience and new potential viewers to watch your live. Your attraction methods is the same as video production. There are the pre-production, production and post-production phases.
Let’s take a look at what you can do in each phase.
Pre-Production
Promote the live early, but not too early
1 week in advanced is sufficient
Create content on social media relating to the topic
Blogpost, Carousel, IG Reel, Tiktok Video
Production
Host a Giveaway
Have a Q&A Session
Have an interview with an influencer who can relate to your community
Post-Production
Reuse your live video
Turn your live video into another form of marketing
Thank those who have participated or buy your products through the livestream.
Step #5 - Prepare Yourself
Run your livestream with confidence. With that only can your live go smoothly.
Here are 3 steps on how you can be more prepared for your live event:
Make A Set List
A Set List is a list of your audience, crew, flow of event, VIPs etc. There can be multiple versions of set lists throughout your planning process. Keep updating the list till you have the final version of the list.
Have Rehearsals
Just like every other events, rehearsals are essential. Follow these simple steps for rehearsals:
Have a Sound Check
Make sure that the Flow of Event is smooth
Identify any Technical Issues and sole them
Rewatch your rehearsal and Improve Yourself
Watch our video on our experiences doing livestreaming below!
Step #6 - Consolidate & Implement
Be consistent in going live. Creating effective social media content does not have to be difficult but how do we do that?
Similar to the point earlier …
Rewatch Your Live Video After Going Live
After going live, DO NOT just stop there. Watch your performance again and take note of how you can improve yourself.
Take Note of Things To Improve
DO NOT just watch how you did in your live. Take note of the good and bad points for you to improve on. Take in considerations of your viewers comments as well.
It would be helpful if you can host a survey for your viewers to take at the end of the live. You can ask them about the performance of the live such as flow of event, MC’s style of hosting, technical issues etc.
Implement
Once you have taken notes of what you can improve on, implement those points into your livestream.
Keep improving yourself!
To be successful, you have to be consistent. Or else, you will not be getting any results.
Learn More About Livestreaming Today
While creating an online content can be simple and straightforward, it also might be a little intimidating for people who don’t have any experience with content creation, video production, or online course platforms.
That’s where we come in.
If you live in Singapore and have a desire to turn your knowledge into an online content, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
With our GoLive Checklist, you’ll receive our help with everything that it takes to create an online content for the first time.
From video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
