10 Reasons Why Businesses Are Including Livestreaming Into Their Marketing Strategy
You are interested but unsure if the effort of livestreaming in worthwhile?
You are not alone.
Here are the 10 reasons why more and more businesses are including livestreams in their marketing strategy.
#1 To Grab Audience’s Attention
Imagine scrolling through TikTok and you see your favourite brand livestreaming. There is a high chance that you will watch the live for awhile.
This is what will happen to your viewers when they see you livestreaming. They will be curious about what you have to share with them and once they started to watch your live, it means that you have grabbed their audience.
#2 To Stand Out From Competition
When you are able to grab the attention of many viewers, more people will recognise your brand and hence, your business will stand out from your competition.
“Move fast. Speed is one of your main advantages over large competitors.”
#3 To Deliver Emotionally Engaging Content To Their Audience
Be yourself when talking to your viewers. Have fun! Just be yourself and deliver emotionally engaging content to your audience.
Nobody would want to buy from anyone who is arrogant and thinks that everyone wants to buy from them.
Smile and have fun! Do not underestimate a smile. It is one of the powerful tools of public speaking.
If you are unsure of how to make people smile, you can always sneak in some jokes and that can kickstart conversations in the comment section. However, do make sure that your jokes don’t offend people or make fun of specific groups. Make it lighthearted and funny for everyone in general.
#4 To Connect With Their Audience In A Personal Way
Connecting with audience in a personal way builds trust and loyalty. When you connect with them, you need to make your viewers feel that you are happy to have them as part of your livestream. If you are not smiling, how do you think your viewers will feel about you?
People bond with you through how you present yourself in the livestream. Once they like you, that is when your products or services come in. When people like you, you will talk better and hence, you will be able to sell better.
#5 To Interact With Their Satisfied Customers & Build Social Proof
Interacting with satisfied customers does not only mean thanking them for purchasing. Make an effort to remember your most loyal customers.
When they are loyal to you, it is natural is they are there for your livestream for a few times. If you see them, say hi to them and welcome them specially. Compliment them and tell them how great they are (1 or 2 is enough).
“It’s very inexpensive to give a compliment.”
#6 To Deliver Video Content Directly To their Audience’s Screens
Playing a video versus livestreaming a video to your audience are different. Let’s take a look at the basic differences below:
Livestream
Video Production
Can be replayed
Less impactful but visually rememberable
Requires customers to contact you for any enquires
Exclusive
Emotionally impactful
Enables customers to comment in the comments section when they have any basic enquiries
With the differences stated above, you will have to discuss with your team and decide what are the objectives of your video. Both types of marketing has their own strengths and weaknesses. Do make sure to research the small and big differences of video production and livestreaming.
Side track a little …
If you are based in Singapore and need help in this, Blissful Studios will be able to help you out. Book a call with us and we can discuss on how we can help you out in your marketing strategy.
As we were saying …
Make sure to research the small and big differences of video production and livestreaming. One of the reasons businesses chose livestreaming is because they want their audience to be near them.
They wish to educate and sell to a certain group of target audience.
#7 To Build Their Brand Recognition & Awareness
Let’s get back to point #1 - To Grab Audience’s Attention
When you have gotten the formula to attract your audience’s attention, they will be the ones to invite their peers and family to watch your live. It does not have to be watching your live. It can also come in a form of referrals for your sales, building brand recognition and awareness from new potential customers.
#8 To Have Brand Authority In Their Industry
When more people recognise your brand, your competitors will also recognise you and your brand. They will look up to you and might follow your marketing steps in order to improve their brand. This basically means that you have the brand authority in your industry.
“The secret to marketing success is no secret at all: Word of mouth is all that matters.”
#9 To Build Loyalty With Their Audience
It’s simple. Without customers, your business can’t go on and there will be no sales for you. I have mentioned MULTIPLE times (and I will never get tired of saying it) that livestreaming helps to build loyalty with your audience due to the personalised connection they received through your livestream.
#10 To Make More Sales
What else can I say about this … With a growing brand awareness and recognition, your sales will definitely increase.
Learn More About Livestreaming Today
While creating an online content can be simple and straightforward, it also might be a little intimidating for people who don’t have any experience with content creation, video production, or online course platforms.
That’s where we come in.
If you live in Singapore and have a desire to turn your knowledge into an online content, Blissful Studios wants to help make your dream come true and assist you in making your mark on the world.
With our GoLive Checklist, you’ll receive our help with everything that it takes to create an online content for the first time.
From video production to the setup of online course services, we offer an all-in-one suite for you to turn your expertise into an online content. Book a call today to learn more about what we do and how we can help you in your business.
